UFC President Dana White has said:
- "Idiot. Moron. Retard. Douchebag. Is that enough?"
- "I never fucking read. If you send me a fucking e-mail longer than two sentences, I won’t read that either. I hate readin."
- "Kids now are really thinking about being UFC fighters; it’s a realistic dream. It’s great to be a basketball star and win world championships. How about, I’m the fucking baddest dude on Earth! That’s the shit that gives you goose bumps. And all the other sports stars show up to these fights, and they are in awe of how powerful and skillful these guys are."
Derogatory remarks about Latinos:
- Through Twitter, UFC middleweight Chael Sonnen reportedly told his opponent’s Brazilian manager to, “pray to whatever Demon effigy you prance and dance in front of with your piglet tribe of savages that I decide not to crucify you.” Sonnen denied that he made this and other comments, and wrote in an e-mail to Willamette Week, a newspaper in Portland, Ore., that, “I don’t have a Twitter account.”
- In a video, UFC heavyweight Brock Lesnar said of his opponent, Cain Velasquez, a Mexican-American, “When I get done whooping your ass, I’m gonna go drink a Corona and eat a burrito just for your Hispanic heritage, alright.” We have been unable to find evidence that Lesnar and Sonnen were disciplined for this conduct.
UFC President Dana White has also said:
- "Okay, Gary. You idiot. You’re so dumb I don’t, I can’t even believe that I’m answering your questions, or, or rebuttaling (sic) what you’ve said."
- "When you talk about our financials, I'm not going to lay my (expletive) financials out there. If you're a fight promoter and you make one (expletive) dollar, you're a scumbag and you're screwing the fighters over. It's the most retarded, ridiculous thing I've ever heard in my life. Are we not supposed to make money either? 'Dana White makes money,' you're (expletive) right I make money."
- "This isn't (freaking) baseball or one of these other sports, man. Sometimes these guys hate each other. And when you break a guy's arm that you hate, you flip him off and let him know you're glad you broke his arm, I guess. It happens sometimes.”
- "This guy is a fucking asshole, okay? So, instead of, wait, instead of, instead of promoting the fight this weekend, instead of promoting the fight this weekend, this guy is fucking arguing with me about how big MMA is going to be in the next ten years and why it won’t be as big as I say it is. Are you motherfuckers into mixed martial arts!?" "We've made this thing grow despite all the dicks that write on Sherdog."
- "You got that moron Cofield. You know, Cofield wouldn’t know a fucking fight or anything about a fighter if his life depended on it."
- "Let me tell you what. I’ve never seen such fucking crybabies in my whole life as the heavyweights."
- “If they say that that offer wasn’t fucking sweet, they’re dumber than I ever thought they were. They’re, they’re, they’re literally the dumbest people on earth. The dumbest people on earth. But they’ve proven that already. `Vadummy’ has proven that he’s no fuckin’ rocket scientist, you know what I mean.”